IN TRUE FASHION.
In True Fashion is an e-commerce application that sells second-hand traditional clothes.
Often times traditional clothes are only worn a few times despite being intricate handmade design pieces and don't reach the target audience when donating to thrifting outlets. This app is intended to promote the use of reusing clothes and avoiding the fast-fashion cycle. I created this project with my partners in our Digital Product Management class.
Previewed Below are the Prototype, Pitch Deck, and UX/UI Design.
Prototype
Pitch Deck
UX/UI Design
I initially came up with this concept from seeing all the fast-fashion consumption in South Asian Fashion. I took this opportunity to find a solution that would help find a sustainable method which led to the creation of In True Fashion.
In True Fashion by Naima.